At 4AP collaboration is our mantra. We create unique commercial, promotional, and cultural strategies to elevate our partners' work and provide sustainable models to grow with a long term vision. We believe art makes us better. It is our job to work with every one of our collaborators and make them more successful and visible with the responsibility of making a positive impact on the world. We do this through our products, our platform, and the community we cultivate.

Our Story

4AP was created due the necessity of increasing sustainable business models in the creative and cultural world, to help boost the artistic ecosystem into an industry. The four of us understand how hard it is to be an artist, a cultural institution, advocate for the arts, or build a business from creativity. We have unique and diverse expertise that brought us together in the pursuit of being a positive impact. From law, brandging, and commercial strategy, to curatorial, and project building, our story started with the need to help.

Our Values

We work with all types of creatives from visual artists, to film makers, to designers. Creativity is at the core of everything that we do.

Not only do we believe that everything we do must advocate for better sustainable practices and promote a better planet, but we also work towards creating sustainable economic models for our partners.

Everything we do is unique and outside of the box. The world is oversaturated and we want to make sure that we provide one-of-a-kind solutions and projects.

From our first meetings to our assessments and deliverables, we strive to be transparent with all of our partners and collaborators.

Sandrine Crener

25 years of experience in education, entrepreneurship, consulting, and luxury brand management. Teaching Faculty at Harvard University Program Director and Case Writer at Harvard Business School Former Dean at International University of Monaco, Former Dean of Learning Resources at SCAD, Savannah College of Art and Design Former Consultant at the World Bank.

Laurene de Mortemart

Laurene has over 15 years of experience in corporate and operational functions in the luxury fashion industry. Laurene initially honed her skills at KERING, focusing on large-scale transactions, integration and new business models, including the sale of Printemps department stores and the acquisition of Puma. She joined designer Stella McCartney, as License Director and member of the Management Committee. Laurene has been consulting with a focus on brand development and collaboration activities for established institutions and emerging brands in fashion, art and hospitality. Laurene is a member of British Fashion Council Trust where she supports and scouts new talent.

Nicole Marra

Award-winning senior executive, entrepreneur, board member, and attorney. For over 20 years, she has earned a reputation as an exceptional strategic partner, and a creative and collaborative problem solver. She has also run business and legal affairs for many of the world’s leading brands including Alexander McQueen, Balenciaga, Bottega Veneta, Boucheron, Saint Laurent, Stella McCartney and Sergio Rossi in North and South America. Throughout her career, she has driven operations, protected assets, reduced liabilities, and supported leaders to achieve exponential growth.

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Raquel Serebrenik

Raquel is a professional in the arts and culture industry consulting with emerging creatives, established artists, and art foundations on financial stability and growth strategies to successfully promote their work. She has worked with cultural organizations in creating unique programs, and development strategies including the YJP of NY and The Museum of Modern Art of Bogota. Other collaborations involving development, conservation, and curatorial endeavors include the Guggenheim Museum, the National Gallery of Art, and the American Institute of Architects.