Our Story

4AP was created due the necessity of increasing sustainable business models in the creative and cultural world, to help boost the artistic ecosystem into an industry. The four of us understand how hard it is to be an artist, a cultural institution, advocate for the arts, or build a business from creativity. We have unique and diverse expertise that brought us together in the pursuit of being a positive impact. From law, brandging, and commercial strategy, to curatorial, and project building, our story started with the need to help.

Our Values

Creativity
We work with all types of creatives from visual artists, to film makers, to designers. Creativity is at the core of everything that we do.

Sustainability
Not only do we believe that everything we do must advocate for better sustainable practices and promote a better planet, but we also work towards creating sustainable economic models for our partners.

Uniqueness
Everything we do is unique and outside of the box. The world is oversaturated and we want to make sure that we provide one-of-a-kind solutions and projects.

Collaboration
From our first meetings to our assessments and deliverables, we strive to work with artists and artist legacies who share our vision and are open to dialogue and ongoing collaboration opportunities.

Sandrine Crener

Luxury World Strategy
Sandrine has 25 years of experience in education, entrepreneurship, consulting, and luxury-brand management. Sandrine is currently Teaching Faculty at Harvard University, Program Director and Case Writer at Harvard Business School, and a former dean at the International University of Monaco, a former dean of Learning Resources at Savannah College of Art and Design (SCAD), and a former consultant at the World Bank.

Laurene de Mortemart

M&A and Brand Development:
Laurene has over 15 years of experience in corporate and operational functions in the luxury fashion industry. Laurene initially developed her skills at KERING, where she focused on large-scale transactions, integration, and new business models, including the sale of Printemps department stores and the acquisition of Puma. She recently joined designer Stella McCartney’s team as License Director and member of the Management Committee. In addition, Laurene consults with established institutions and emerging brands in fashion, art, and hospitality, concentrating on brand development and collaboration activities. Laurene is also a member of the British Fashion Council Trust, where she scouts and supports new talent.

Nicole Marra

Legal
Nicole is an award-winning senior executive, entrepreneur, board member, and attorney. For over 20 years, she has earned a reputation as an exceptional strategic partner and a creative and collaborative problem solver. She has also run business and legal affairs for many of the world’s leading luxury brands in North and South America, including Alexander McQueen, Balenciaga, Bottega Veneta, Boucheron, Saint Laurent, Stella McCartney, and Sergio Rossi. Throughout her career, she has driven operations, protected assets, reduced liabilities, and supported leaders to achieve exponential growth.

Raquel Serebrenik

Arts & Culture Strategy
Is an expert in artist and cultural institutions growth she has worked with various foundations and culture-oriented companies to build strategic models that promote cultural development, corporate social responsibility, and sustainable growth. Raquel is an avid problem-solver and strategic thinker who has worked with such organizations as the YJP of NY, The Museum of Modern Art of Bogota, the Savannah College of Art and Design, to name a few. Raquel’s development, conservation, and curatorial collaborations also include the Guggenheim Museum, the National Gallery of Art, and the American Institute of Architects. Raquel is a graduate of the Savannah College
of Art and Design, where she earned a BFA in Art History and Design for Sustainability and an MA in Business Design and Cultural Leadership. In addition to 4AP, Raquel is the co-host of the Culture Tasters podcast, and a contributor to Revival Cities, a platform that promotes art scenes in emerging cities.